Our Values
Grounded in democracy and driven by technology, a commitment to knowledge, innovation, and patriotism drives everything we do.
Knowledge
We are proudly committed to empowering voters with accurate, relevant, and reliable information.
At True Blue Data Services, we recognize knowledge is a cornerstone of a thriving democracy. Voters today are navigating an increasingly complex digital landscape, where the flood of information can be overwhelming. Our goal is to empower voters with the knowledge necessary to navigate our modern information landscape in their best interest. As technologies originally designed to capture attention have been repurposed to influence voter behavior, these tools have contributed to growing polarization and division in our electorate. At True Blue Data Services, we harness the power of advanced targeting and messaging to promote democratic values, strengthen community engagement, and support the integrity of democratic institutions. We are committed to leveraging modern technology to empower voters, while actively mitigating its potential to undermine democracy.
Innovation
We embrace the hard work, optimism, and free spirit that make innovation possible. We take pride in addressing the challenges of our time with creativity and determination.
Advanced tools are increasingly effective at driving our behavior, potentially in illogical ways. Originating in traditional consumer advertising, the power of targeting and messaging has evolved to be a powerful tool of political campaigning. At present, voters are mostly unaware of how technology is shaping their thinking and behavior, and this phenomenon reaches beyond the voting booth. At True Blue Data Services, we are committed to harnessing the same data and technology used to influence voters, to empower people. We believe in the goodness of people and in the ability of self governance. We recognize the value of hard work, nuance, and precision in engineering small impacts that add up to big changes, and that is the opportunity we see in the currently threatening technological information sphere. We are grounded in democracy and driven by technology. Inspired by the entrepreneurial spirit and tradition of Winona, MN, True Blue Data Services is committed to the innovation needed to overcome the challenges of our time. As those before us leveraged the river to move cargo efficiently, opening up new frontiers, we recognize the information highway as the delivery network for decision-making information in our day and age. True Blue Data Services is proud to offer local campaigns the technological expertise to leverage cutting-edge data and technology that makes the difference in elections today.
Patriotism
We provide campaigns and organizations with the cutting-edge resources they need to protect and strengthen the democratic institutions that ensure our health, security, and prosperity.
At True Blue Data Services, patriotism is more than a value—it is the foundation of our mission. Rooted in the ideals of freedom, opportunity, and democracy, we are dedicated to leveraging technology to protect and strengthen these core principles. We believe the American Dream is real—and it’s no accident. It is the result of deliberate governance and the intentional construction of resilient democratic institutions. For us, patriotism means reinforcing these institutions and ensuring they continue to serve the people effectively. The rapid evolution of technology has created a modern Wild West, where advanced tools are too often exploited for profit and influence at the expense of individuals and communities. In both business and politics, we’ve witnessed a dangerous shift: authority ceded to opaque systems and structures designed to exploit our fears and instincts. The very cornerstones of democracy—an informed citizenry and a shared reality—have been left vulnerable at a time when they are under unprecedented attack. True Blue Data Services takes a different approach. By deploying cutting-edge technologies responsibly, we empower individuals and organizations to navigate complexity, strengthen self-governance, and unlock the full potential of democracy in the digital age. In doing so, we honor the enduring tradition of American perseverance and resourcefulness, ensuring that innovation continues to light the way toward progress and opportunity for all.